The idea for ArborAdvisor was born when founder, Michael Klinker, noticed that there wasn't a straightforward way to evaluate the best tree options for his yard both now and 20 years from now–when trees reach their mature height and width. After two years of curating data on the best trees suited for the Colorado Front Range, ArborAdvisor made its debut. In March 2020, after a tremendous response to ArborAdvisor's straightforward approach to finding the RIGHT tree, the website was expanded to cover the entire United States.